A website that explains why a ready-made office beats a coworking space
Focus rents out turnkey offices in Kyiv: furnished, with internet, cleaning and a meeting room. We figured out how to explain the difference in a single screen and designed the entire website.
- Focus, ready-made office rentalsProject
- Brand, positioning, copy, designWhat we did
- October 2022 — March 2023Timeline
- Site is liveStatusOpen live site (opens in a new tab)
Result
Ads got cheaper, the site got more convincing
- −33%−330%cost of acquiring a client from ads
- +115%+1150%site-to-lead conversion
According to the client: the new site compared to the old one.
Task, idea and result
Task
Explain the new format
It’s not coworking and not a regular lease, but an office that already has everything for work. And give a simple way to leave a request.
Idea
The client pays for calm work
«Зосередьтеся лише на роботі. Все інше — наша справа.» The whole site is built on one thought: the client pays for calm work, not for square meters. Hence the “Фокус на роботі” block and the comparison with alternatives.
What the client got
Everything except the code
A new brand book, positioning and copy, design of all pages (desktop and mobile), an office finder form, a comparison table.
Brand
Strict, calm, businesslike
In the logo, the letter “о” is replaced with a square. The same square repeats in the corner frames on the site’s screens, so the style is recognizable even without the logo.
- Dark blueText, buttons, footer
- Light blueBlock backgrounds
- AirTable background
- OrangeAccents, ticker
Formats
The client sees their size right away
Meeting rooms, offices up to 42, up to 120 and up to 300 m². No need to call a manager to figure out which office will work.
Фокус на роботі
A personal spot for everyone, no hot desks
Everyone has their own spot — the main difference from a coworking space. We highlighted it in a separate block so the client wouldn’t miss it.
The main idea of the site
One table instead of ten questions
Focus, coworking, and a regular office in one table: what’s included in the price and what’s not. The client doesn’t need to call and ask about cleaning, kitchen, or parking.
| What’s included | Focus | Coworking | Regular office |
|---|---|---|---|
| Own power source (for outages) | yes | not always | not always |
| Fast internet 24/7 | yes | not always | not always |
| 200 m to the metro | yes | not always | not always |
| Parking | included | not always | not always |
| Furniture and equipment | yes | yes | not always |
| Reception | yes | not always | not always |
| Printer | yes | yes | not always |
| Meeting room | included | extra | not always |
| Own kitchen | yes | not always | not always |
| Tea, coffee, snacks | yes | yes | not always |
| Cleaning | included | included | no |
| 24/7 access | yes | not always | yes |
The comparison from Focus’s perspective. This table is on their website: focus.co.ua (opens in a new tab)
Need a website that explains why you’re better?
Tell us about your business. Within 1 business day, we’ll send you a plan, price and timeline. Free.
Office finder
A few simple questions instead of a long form
Get a list of available options by email.
Mobile version
Every screen designed for mobile too
Catalog with a map, office card, step-by-step matching — separate mobile layouts, not a scaled-down website.
Catalog 
Business center 
Office card 
Office matching 
About
Фокус на вигоді
Transparent payment, no hidden fees
The client sees in the photo what they are paying for: furniture, equipment, meeting room, reception. The question “what’s included?” is answered without a call.
Last screen
The client leaves with one phrase in their head
«Місце, де всі працюють» — “A place where everyone works.” A short phrase is easy to remember and repeat to a colleague who is choosing an office with you.
What this means for you
If your service is confused with something else
The best way to explain it is to show how it is different and answer questions in advance. That is how the Focus table works.
We will build your website ourselves. Development is handled by our programmer Denys Zinchenko. Domain, hosting and launch are on us too.
Small business
Start
from €700
Logo, colors and one page that explains why you are better. We launch it turnkey.
Most often chosen
Full launch
from €1 200
Brand, texts and website turnkey, together with development and launch.
Want it like Focus?
Custom
from €5 000
Positioning, brand book, all texts and design of every screen of a multi-page website. Development is ours. If you have your own programmer, we will hand over the layouts to them.
Let’s discuss your website?
Within 1 business day, we’ll send you a plan, price and timeline. Free.
Who did what
- Kyryl PopovGotovo co-founder. Concept, style and project management
- Halyna FominiukPositioning and all website copy
- Alina KovtunBrand book and design of all screens
- DevelopmentThe client came to us for brand and design. Their contractor built the site from our mockups
Need a website that sells?
StartLogo and 1–3 page websitefrom €700
Timeline: 2–3 weeks, 2 rounds of revisions.
For those who have a business but no face and no website.
- Logo: several options, refinement of the chosen one
- Logo files and a short guide: colors, fonts
- 1–3 page website, mobile-ready
- Selling copy for the website
- Request and messenger buttons
- Publication on your domain
- 30 days of free maintenance
Not included: ads, social media, large product catalogs.
Full launch most often chosenBrand, website, and first ads for a monthfrom €1 200
Timeline: 4–6 weeks, 3 rounds of revisions.
For those who are opening or relaunching and want requests to start coming in right away.
- Everything from “Start”
- Brand style for social media: avatar, cover, post templates
- First ads for a month: ad account setup, 2 campaigns, ad images, request tracking
- End-of-month report with cost per request
- Before launch we calculate the cost per order and build in prepayment or order confirmation
Not included: ad budget.
Custom projectBrand with a big idea, more complex websitefrom €5 000
Brand assets and social media. Timeline: 6–8 weeks, 3 rounds of revisions.
For brands with a big idea, where depth matters.
- Idea and positioning, naming
- Full brand book and brand assets
- Social media templates
- More complex website
- Work in stages, with your approval at each stage
Example: Equalifai.
A unique idea in every project, even in the package at €700. The price determines the depth of detail.
The ad budget is not included in any package. It is paid separately, directly to the ad account: usually €150–300 per month. Setting up ads is our job; in “Full launch” the first month is already included.
Tell us about your business.
A short 2-minute form. Within 1 business day (Mon–Fri) we’ll send you a plan: what we do, how much it costs and how long it takes. Free. We write to you via messenger or email — in Russian, Ukrainian or English.
Get a plan and priceHow we work: the rules
Revisions
A round of revisions is one consolidated list, up to 5 items. An item is one change in one place. If you need it “more modern,” send a short brief: everyone has their own “more modern.”
Our mistakes
Mistakes caused by us are fixed for free; that’s not a revision.
After launch
30 days of service for free. After that €50 per month: 2 requests to support and 2 revisions (swap images and banners, change prices, add products or information). Any revision over the limit is €15.
Copy
We write sales and creative copy. Technical data (specs, prices, product descriptions) comes from you; we don’t invent what isn’t there.
Domain, hosting, and ad account
The domain and ad account are registered in your name; we work in them via access. You pay for the domain, hosting, and ads directly yourself; they’re not included in the service.
Old website
We don’t rework an old website; we build a new one: figuring out someone else’s code takes longer and costs more.
Payment and rights
50% before start, the rest before we hand over the final files. Logo and layout rights transfer to you after full payment and signing the acceptance certificate.
If we don’t hear back
If you don’t respond for 14 days, we send a written reminder; after another 7 days the project is considered complete and closed with a certificate.
These packages are proven solutions. If you need a design nobody has seen before, that’s a custom project.
Frequently asked questions
What will I get after submitting a request?
Within 1 business day (Mon–Fri), we’ll send you a plan: what we’ll do, how much it costs, and how long it will take. Free, no obligation. We’ll write wherever is convenient for you: messenger or email.
How much does it cost?
“Start” from €700, “Full launch” from €1 200, “Custom project” from €5 000. We’ll give you the exact price in the plan. The ad budget is paid separately, usually €150–300 per month.
How quickly will everything be ready?
“Start” 2–3 weeks, “Full launch” 4–6 weeks, “Custom project” 6–8 weeks. The timeline also depends on how quickly you send materials and respond.
I already have a website. Will you redo it?
We don’t patch up old websites: we build a new one for your business. Figuring out someone else’s site takes longer and costs more than doing it right from scratch.
Who writes the website copy?
We write the sales and creative copy. You provide the technical details (specs, prices, product descriptions); we don’t make up anything that isn’t there.
What happens after launch?
30 days of free maintenance. After that €50 per month: 2 support requests and 2 edits (replace images and banners, change prices, add products or information). Each edit beyond the limit is €15. We fix our own mistakes for free.
Who owns the rights to the logo, website, and ad account?
The rights to the logo and layouts transfer to you after full payment and signing the acceptance certificate. The domain and ad account are registered in your name.
What language do you communicate in?
In English, Russian, or Ukrainian — in writing and in messengers. If you’d like to talk by voice, note it in your request.