A brand you can read by touch
Equalifai is a platform where students and parents find tutors. We built the brand around the Braille typeface: a symbol that anyone can learn.
- ~2 monthsfrom idea to project delivery
- Brand + pageand social media templates: complete product packaging
- Deliveredproject handed over to the client
Task, idea, and result
Task
The client already had a tutor-matching platform. Our task was to package the product: build a landing page for ads and organic traffic, so teachers would sign up and sell their lessons, and parents could choose with confidence.
Idea
Braille is a font you read with your fingers. If the platform says “anyone can learn,” it should be visible even in the logo: it’s built from the letters E and Q in Braille. Here, Braille is a symbol of openness: the platform is for everyone, not only for people with visual impairments.
What the client got
Complete packaging, not just a page: a brand and brand book, touchpoints, social media templates, and a responsive landing page with separate scenarios for students, parents, and tutors.
Read it yourself
Hover over the dots or tap them. This is the brand’s core message, written in Braille just like in its signature patterns. The platform isn’t only for people with visual impairments: here, Braille symbolizes that anyone can learn.
Want a brand people remember?
Tell us about your business. Within 1 business day, we’ll send you a plan, price and timeline. Free.
It all grew from a single dot
A Braille dot became the atom of the brand. It builds the logo, the signature patterns, and even the rules for placing that logo.
Warm coral on cool pastels: friendly for kids and calm for parents.
For designers: brand rules
- Clear spaceEqual to two dot diameters. The measure comes from the symbol itself.
- Minimum sizeLogo from 180 px or 45 mm, symbol from 64 px or 18 mm.
- Don’tsFive examples of incorrect use, so the brand doesn’t drift with outside contractors.
Colors: #371B48 · #DD6951 · #D6D4F4 · #D0FAF5 · #F9F9F9 · #1C1123
Soyuz Grotesk brings character to the logo.
Arial Narrow for body text: readable on any device.
Brand in real life
Landing page: one page, three audiences
We didn’t develop the platform itself. Our part was the page that people reach from ads or search, and that explains in a minute why they should sign up.
For students
Quickly find a tutor whose lessons won’t put you to sleep. All classes, documents, and recordings in one place.
For parents
Choose from hundreds of teachers by price, experience, and honest reviews.
For tutors
Earn from your knowledge with those who value it: transparent payouts and a flexible schedule.
Scroll the site right inside the window and phone.
What this means for you
Not every business needs a brand book of dozens of pages. But the principle works for any business: one strong idea from which everything else grows, from the logo to the button on the website.
What we learned on this project: beautiful design is a point of attraction. It sets the mood, and emotion is what moves a person to buy. That’s why we don’t start with buttons, but with the feeling the brand should evoke.
Its own idea — in every project, even in the package from €700. The price determines the depth of the work: how many touchpoints, pages, and details we’ll grow from that idea.
Let’s discuss your brand?
Within 1 business day, we’ll send you a plan, price and timeline. Free.
Who did what
- Idea, concept and all design decisionsVolodymyr and KyrylThe Braille-based brand is our original idea
- Brand and landing page designAlina KovtunDesigner on our team
- DevelopmentDenys ZinchenkoDeveloper on our team
Need a brand with a big idea?
StartLogo and 1–3 page websitefrom €700
Timeline: 2–3 weeks, 2 rounds of revisions.
For those who have a business but no face and no website.
- Logo: several options, refinement of the chosen one
- Logo files and a short guide: colors, fonts
- 1–3 page website, mobile-ready
- Selling copy for the website
- Request and messenger buttons
- Publication on your domain
- 30 days of free maintenance
Not included: ads, social media, large product catalogs.
Full launch most often chosenBrand, website, and first ads for a monthfrom €1 200
Timeline: 4–6 weeks, 3 rounds of revisions.
For those who are opening or relaunching and want requests to start coming in right away.
- Everything from “Start”
- Brand style for social media: avatar, cover, post templates
- First ads for a month: ad account setup, 2 campaigns, ad images, request tracking
- End-of-month report with cost per request
- Before launch we calculate the cost per order and build in prepayment or order confirmation
Not included: ad budget.
Custom projectBrand with a big idea, more complex websitefrom €5 000
Brand assets and social media. Timeline: 6–8 weeks, 3 rounds of revisions.
For brands with a big idea, where depth matters.
- Idea and positioning, naming
- Full brand book and brand assets
- Social media templates
- More complex website
- Work in stages, with your approval at each stage
Example: Equalifai.
A unique idea in every project, even in the package at €700. The price determines the depth of detail.
The ad budget is not included in any package. It is paid separately, directly to the ad account: usually €150–300 per month. Setting up ads is our job; in “Full launch” the first month is already included.
Tell us about your business.
A short 2-minute form. Within 1 business day (Mon–Fri) we’ll send you a plan: what we do, how much it costs and how long it takes. Free. We write to you via messenger or email — in Russian, Ukrainian or English.
Get a plan and priceHow we work: the rules
Revisions
A round of revisions is one consolidated list, up to 5 items. An item is one change in one place. If you need it “more modern,” send a short brief: everyone has their own “more modern.”
Our mistakes
Mistakes caused by us are fixed for free; that’s not a revision.
After launch
30 days of service for free. After that €50 per month: 2 requests to support and 2 revisions (swap images and banners, change prices, add products or information). Any revision over the limit is €15.
Copy
We write sales and creative copy. Technical data (specs, prices, product descriptions) comes from you; we don’t invent what isn’t there.
Domain, hosting, and ad account
The domain and ad account are registered in your name; we work in them via access. You pay for the domain, hosting, and ads directly yourself; they’re not included in the service.
Old website
We don’t rework an old website; we build a new one: figuring out someone else’s code takes longer and costs more.
Payment and rights
50% before start, the rest before we hand over the final files. Logo and layout rights transfer to you after full payment and signing the acceptance certificate.
If we don’t hear back
If you don’t respond for 14 days, we send a written reminder; after another 7 days the project is considered complete and closed with a certificate.
These packages are proven solutions. If you need a design nobody has seen before, that’s a custom project.
Frequently asked questions
What will I get after submitting a request?
Within 1 business day (Mon–Fri), we’ll send you a plan: what we’ll do, how much it costs, and how long it will take. Free, no obligation. We’ll write wherever is convenient for you: messenger or email.
How much does it cost?
“Start” from €700, “Full launch” from €1 200, “Custom project” from €5 000. We’ll give you the exact price in the plan. The ad budget is paid separately, usually €150–300 per month.
How quickly will everything be ready?
“Start” 2–3 weeks, “Full launch” 4–6 weeks, “Custom project” 6–8 weeks. The timeline also depends on how quickly you send materials and respond.
I already have a website. Will you redo it?
We don’t patch up old websites: we build a new one for your business. Figuring out someone else’s site takes longer and costs more than doing it right from scratch.
Who writes the website copy?
We write the sales and creative copy. You provide the technical details (specs, prices, product descriptions); we don’t make up anything that isn’t there.
What happens after launch?
30 days of free maintenance. After that €50 per month: 2 support requests and 2 edits (replace images and banners, change prices, add products or information). Each edit beyond the limit is €15. We fix our own mistakes for free.
Who owns the rights to the logo, website, and ad account?
The rights to the logo and layouts transfer to you after full payment and signing the acceptance certificate. The domain and ad account are registered in your name.
What language do you communicate in?
In English, Russian, or Ukrainian — in writing and in messengers. If you’d like to talk by voice, note it in your request.